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growthskills
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Fresh playbooks dropping regularly

Make your AI think like
a growth marketer.

24 battle-tested playbooks from a marketer who's grown pipeline by 1000%+. One install command. Your AI stops guessing and starts executing.

Built by

Joel Musambi

@joelmusambi

Growth Marketer · 10+ years B2B SaaS & EdTech

24 playbooks

All Playbooks

AI Marketing Automation

AI & AgentsPaid

AI agents for content audits, data warehouses, and sales intelligence reports.

Email Marketing Engine

EmailFree

Deliverability, drip architecture, inbox tactics, and the Gmail spam playbook.

Growth Hacking Toolkit

GrowthFree

Free tool lead gen, viral waitlists, competitor scraping, and review language mining.

Web Scraping

ScrapingPaid

Search operators, browser inspect tricks, and Claude Code-driven API scraping for lead lists.

Google Ads Optimization

Paid MediaFree

Quality score, keyword insertion, GCLID tracking, audience strategies, and bid fixes.

SEO Technical Audit

SEOFree

Crawl budget, robots.txt, canonical tags, page speed, schema, and the full checklist.

Facebook Ads Mastery

Paid MediaFree

CBO structure, POWER5 framework, learning phase mechanics, and scaling playbook.

B2B LinkedIn Ads

Paid MediaFree

Targeting, creative, experimentation, matched audiences, and scaling LinkedIn lead gen.

Demand Gen Engine

GrowthFree

Build demand gen from zero — data cleanup, personas, channels, and the full loop.

SEO Content Strategy

SEOFree

Keyword research, H1 hierarchy, featured snippets, pruning, and the SEO email hack.

Marketing Attribution

AnalyticsFree

Spreadsheet attribution, pipeline influence, channel ROI, and campaign templates.

Webinar Growth Engine

Lead GenFree

Multi-channel promotion, registration optimization, nurture sequences, and ROI tracking.

CRO Playbook

CROFree

Full CRO process, scroll triggers, cookie hacks, localized pricing, and retargeting.

Acquisition Channels

GrowthFree

Channel audit, audience validation, ROI hypothesis, and experimentation cadence.

Pricing Strategy

StrategyPaid

Graduated tests, convenience pricing, competitive analysis, and scarcity indexing.

Lead Scoring

AnalyticsFree

Behavior-based scoring with opportunity data, correlation analysis, and trigger formulas.

Marketing Data Infrastructure

Marketing OpsFree

GA goals, CRM data flow, UTM strategy, lead source tracking, and SQL patterns.

Custom Audiences

Paid MediaFree

Email uploads, lookalikes, retargeting, audience warming, and engagement objectives.

ABM Program

ABMPaid

Persona sequences, multi-touch cadences, data cross-referencing, and pipeline measurement.

Marketing Tech Stack

Marketing OpsFree

CRM selection, platform integrations, tracking setup, and lifecycle attribution.

Web Experiments

CROFree

Hypothesis creation, heatmaps, A/B testing, and compounding improvement philosophy.

Revenue Intelligence

AI & AgentsPaid

Multi-source data warehouse, urgency scoring, close probability, and next-best-action.

Outbound Sales Automation

Lead GenPaid

Automated outbound from visitor ID to booked call — enrichment, AI personalization, and deliverability.

Marketing Plan Framework

StrategyFree

Full 15-section marketing plan — personas, competitors, propositions, channels, and budget.

24 playbooks found

Frequently Asked Questions